I watch television. Ok, a ton of television. I don’t necessarily enjoy television because I dislike most popular shows. Ironically enough I enjoy watching commercials. Maybe it's my advertising background, but commercials offer 30 seconds of entertainment that is perfect for holding my short attention span.

I love comedies, so consequently, I love the new influx of comedic commercials. No matter how many times I see any of the Geico “Caveman” commercials, I instinctively laugh at every punch-line. Similarly, I love the Bud Light commercials where 4 guys stand in a mock NFL press conference with a cooler of Bud Light and ask questions to a prominent NFL coach, such as Mike Ditka, which is basically old stock footage of an actual press conference. These are all pure comedic gold.

Regardless of my infatuation, there is a problem. These may be my absolute favorite commercials, but I do not intend on switching my car insurance to Geico and I don’t intend on drinking Bud Light. Along with hundreds of other hilarious, or attempted hilarious advertisements out there that cost millions to produce, distribute and televise, the question is this; Are these commercials actually serving their purpose, which is to gain new customers or are they a hilarious waste of money?

I personally believe that these commercials miss the core concept of an advertisement. Consumers need to know why they absolutely cannot live without your product. Identifying the needs of your company your advertisement should dwell on the positives of the product itself, not necessarily integrating your product into a comical situation. Comedy is a great tool in creating a resounding image for your product but when it takes over valuable commercial time, is it worth it?

At CrowdConnect we identify your target market and tailor your message to that audience. We’re not adverse to comedy. We’ll have you laughing all the way to the bank. After all, that’s the best comedy of all.