Personal preferences are pioneering elements of our purchasing desires – whether it is searching out the perfect mate, buying those funky new hipster checkered trousers, or deciding to order the grilled jumbo shrimp wrap with or without the zesty remoulade sauce, the choices we make are based on some sort of appeal or attraction. And naturally, one of the key factors that have an impact on these decisions is visual and operative satisfaction. In other words, if somebody isn’t intrigued enough by what you have to offer them, it is highly likely your expert services will be capriciously dismissed.

With this in mind, let me present to you the website of a restaurant that has all the potential in the world to be an incredible café with scrumptious eats, but based on my own personal preferences, it could use a little help:

Gino's Cafe Capri - in need of a pinch of constructive criticism

At the onset of arriving onto the jumbled premises, the name “Gino’s Café Capri” awkwardly appears falling on top of a link to their early bird menu. Although the colors are of the classic Italian variety, with the ordinary WordArt template font unaccompanied by any form of memorable logo, the restaurant’s outer shell leaves much to be desired. And despite its attempt at providing a pictorial depiction of their succulent offerings, the photo strewn behind the text is so blurry that I question whether the swirly circles of bread are ham filled strombolis or spiced cinnamon buns.

Nevertheless, Gino is smart enough to realize that if the website alone doesn’t provide the compelling incentive to stop by for a plate of cheesy baked ziti, the coupon offers might. However, what Gino doesn’t realize is that his attempt at offering an array of discounts is so jarring that I wouldn’t have the visual stamina to read what the coupons provided, even if they revealed that every purchase were supplemented by a free trip to Italy. The links to the various menus continue along this pattern of amateurish design. In particular, the scrolling text at the top of the lunch menu accompanied by a smooching Italian ClipArt man in motion should come with a “may cause dizziness and nausea” caveat.

Despite its downfalls, I am more than relieved to find no sign of blatant spelling or grammatical errors, which are the most irksome additions to a tacky website. Of course, passing 4th grade doesn’t let Gino and his Café off the hook – though this is just my personal preference speaking.

So what is your inclination? Do you want to take a bite into Café Capris’ sticky Italian cinnamon buns and feel spurts of queasiness induced by scrolling letters? Yeah, that’s what I thought.

Get the best reaction. Ask us for your very own constructive critique – we know you will make the right choice.